Welcome to The Wool Society

We have seen how the big corporate side of golf works. We have crafted successful sales programs big and small, and even worked many years designing, sourcing and selling products made from a few good ideas. Twenty years ago, head covers were nothing close to what they are today. Every driver or fairway club came with a cover from the manufacturer that was nothing more than an advertising piece for the people who made your clubs.

In the early 2000s we started to see artisan head covers made mostly from leather that were getting people’s attention. These were sewn together one by one in small boutique leather shops. Golfers who were sick of the covers that came with their $400 drivers loved them. It was a new frontier and another way to express your style on the course, and high-end golf clubs wanted to sell them with their logos in the golf shop. That was a tough task for small cut-and-sew shops.

That caused the next phase as head cover manufacturing moved to overseas factories. The catch was that an embroidered order needed to be cut, sewn and embroidered all in one multi-step process in the factory. That meant higher minimums and longer lead times. Some factories streamlined it, but it still was not ideal.

Another thing happened in the last few years: loud, bold, over-embroidered covers hit the golfing world. We don’t deny their appeal or success. We also realized they are not for everyone.

We wanted to carve out our own corner of this new head cover world order. We started with high-end wool (we love wool!) and leather, and we wanted to be able to embroider an already finished head cover. We wanted a quiet, proud, minimalist approach to an ever-louder market. Here we are, and we are super excited to serve this little corner of the golf world.